Grim up Northland

It’s already been a hell of a by-election, and it sounds like it might get even fiercer up there but I still think National will win. If you’re watching the TV news then the by-election looks like a train-wreck for National, but – just as in 2014 – the real election is happening off-screen

National will have a database profiling almost every voter in the electorate. In the next eight days every ‘Highly Likely’ National voter in Northland will get a call from a party volunteer or Curia staffer reminding them that the government’s majority is under threat, and advising them of where their closest advance-voting booth is. Scores of volunteers and young Nats will be mini-bused up from Auckland. They’ll door-knock possible soft-New Zealand First voters and repeat scripts that have been focus-grouped to induce anxiety and doubt about Winston Peters and New Zealand First among key demographics.
READ MORE: https://dimpost.wordpress.com/2015/03/20/grim-up-northland/