A Whole New World (Order): Disney’s RFID Tracking Bracelets

Disney World’s RFID Tracking Bracelets Are A Slippery Slope, Warns Privacy Advocate: Disney wants to show you a whole world, but not everyone is feeling the love.

On Monday, the Walt Disney Company (NYSE:DIS) announced an ambitious plan to transform the visitor experience at its Disney World Resort near Orlando, Fla. The MyMagic+ program, which will roll out this spring, combines an interactive website and mobile app with an all-purpose electronic bracelet that acts as a guest’s room key, theme-park ticket and payment account all rolled into one. The bracelets, dubbed MagicBands, will also track which rides visitors use, which characters they interact with, where they go and what they buy within the park.
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