Big Media: Not an Ally in the Campaign for Vitamin Freedom

"Our job is to give people not what they want, but what we decide they ought to have." (Richard Salent, former president, CBS News).

From time to time, people write and ask us why the media doesn’t give more publicity to the issues that we cover on our website. If all of the things on the Foundation’s website are true, they reason, then wouldn’t the media be reporting on them as well?

To illustrate why such thinking is naïve, and in response to the many requests we have received to speak out about the TV item on Codex that was broadcast in May 2008 on the Tros TV channel in the Netherlands, the following article by Paul Anthony Taylor, the Foundation’s External Relations Director, explains why Big Media cannot be seen as an ally in the campaign for vitamin freedom.