Starbucks' Cup Summit: Does the Cost of Recycling Runneth Over?

Three billion of the world's 200 billion-plus paper cups that start as trees and end up at the dump each year bear the Starbucks logo, and Packard and Hanna are taking on the responsibility to fulfill the promise Schultz made to 10,000 baristas who met in New Orleans last October: All the company's iconic coffee cups will be recyclable by 2012.